• Carry out research on market opportunities to inform product development, market expansion, and diversification, in both domestic and export markets.
  • Capacity building of stakeholders; farmers, exporters, and County officials to encourage processing of horticultural crops.
  • Collect, analyze, validate, and disseminate horticultural export data in collaboration with stakeholders such as the Ministry of Agriculture, Livestock and Fisheries, Kenya National Bureau of Statistics, and Kenya Revenue Authority among others.
  • Disseminate marketing information.
  • Monitor market prices of export and local produce, for advisory purposes.
  • Coordinate, organize, and participate in local and international shows, trade fairs and exhibitions to promote horticultural products.
  • Provide stakeholders with Sector information, for example, monthly updates to the Central Bank of Kenya.